Section 628.01. Purposes.

  The purposes of this chapter are:

(1)  To encourage improvement in the professional competence of insurance intermediaries;

(2)  To provide maximum freedom of marketing methods for insurance, consistent with the interests of the public in this state;

(3)  To preserve and encourage competition at the consumer level;

(4)  To limit the adverse effects of imperfect competition on the cost of insurance; and

(5)  To regulate insurance marketing practices in conformity with the general purposes of chs. 600 to 655 .