Section 553.23. Private franchisee and subfranchisor sales exempted.

  The sale of a franchise by a franchisee for the franchisee's own account and the sale of the entire area franchise owned by a subfranchisor for the subfranchisor's own account are exempted from s. 553.21 if the sale is not effected by or through a franchisor. A sale is not effected by or through a franchisor merely because a franchisor has a right to approve or disapprove a different franchisee or because a franchisor imposes or has the right to impose a fee or charge to reimburse the franchisor for reasonable and actual expenses incurred in connection with the sale.

1971 c. 241 ; 1981 c. 54 ; 1987 a. 381 ; 1995 a. 364 . Exemption under this section applied. Godfrey v. Schroeckenthaler, 177 Wis. 2d 1 , 501 N.W.2d 812 (Ct. App. 1993).